Eight Yards, a well-established kilt maker with a strong presence in Scotland, recognised the need to establish a robust online presence. Following launching a new website, the goal was to improve it’s performance in search engine rankings. The kilt industry is highly competitive, with numerous established brands vying for the same keywords. Eight Yards aimed to enhance their online visibility and drive more traffic to their website, particularly for kilt-related keywords.
Solution:
To address Eight Yards’ objectives, we implemented a comprehensive SEO campaign. We began by conducting a thorough website audit to identify any technical issues impacting their search rankings. Extensive keyword research was then performed to determine the most relevant and profitable keywords for their business.
Additionally, we provided technical SEO support to the website development agency, ensuring the website was structured and coded to align with search engine algorithms.
Result:
Eight Yards now ranks on the first page for numerous competitive keywords related to kilts.
The SEO campaign executed has successfully established a strong online presence for Eight Yards, enabling them to stand out from the competition and attract new customers.